Case studies
The interesting work usually starts before there’s a clear brief. These case studies explore how I question assumptions, untangle complex systems, align teams around a direction, and carry ideas from ambiguity to measurable outcomes.
Account experience: designed for the AI era
Outreach.ai, 2026 · UX for AI · Web
Activity Timeline: engagement you can read
Outreach.ai, 2026 · Data viz · Web
Purposeful Duplicates 2.0: preventing churn, winning new business
Outreach.ai, 2024 · Data modeling · Web
White Label: one system, any partner's brand
Gabi.com, 2021 · Design system · Mobile
Prefill: designing around sensitive data
Gabi.com, 2020 · Growth · Mobile
Built with AI
AI isn’t a destination, it’s becoming part of the design process. I constantly experiment with new tools to understand what genuinely improves the way I work, from rapid prototyping and visual exploration to code, automation, and content.
GoneFishing · Vacation management
2025 · Internal tooling · Lovable
HappyLayers.app · Operating system for design managers
2026 · Side Project · OpenCode
Visual design
Visual craft is a core part of how I design, not a final layer added at the end. This collection brings together shipped commercial work and independent explorations across interfaces, interaction patterns, visual systems, and emerging technologies.
Selected work
Web · Mobile · AI
About me
Over the past 8 years, I’ve designed products across B2C and B2B, from consumer growth journeys to complex enterprise platforms and AI-powered experiences. At Gabi, I redesigned a sensitive-data flow that increased Profile-to-Sold conversion by 25%, and led prototype work that supported partner demos ahead of the company’s $320M acquisition by Experian.
For the last 5 years at Outreach, I’ve worked on complex, data-dense systems used by sales teams every day. I’ve helped reshape the core CRM experience, led AI-powered product initiatives, and designed Purposeful Duplicates, an enterprise capability tied to an estimated $30M ARR opportunity.
I’m at my best in ambiguous problem spaces, connecting product strategy, systems thinking, and visual craft to turn complexity into products that feel clear and simple.
See what people I’ve worked with say about working with me.