I simplify complex products.
Over the last 8 years I've designed AI, Revenue Orchestration, CRM and Marketplace products, helping companies improve conversion, unlock new revenue opportunities, and build enterprise software people actually enjoy using.
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Built with AI
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GoneFishing
These are carefully crafted Framer components focused on smooth motion, clean structure, and modern interaction patterns. Each component is built to feel intentional, lightweight, and ready to drop into real projects without extra setup.
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HappyLayers.app
What I bring to your team
Growing products naturally become more complex over time. I enjoy untangling workflows, simplifying information architecture, and helping powerful products remain approachable as they evolve.
Great design starts with understanding users. I combine user research, product analytics, customer feedback, and experimentation to identify opportunities and validate decisions throughout the product lifecycle.
Working through ambiguity
Some of the best product opportunities begin without a clear brief. I enjoy bringing structure to ambiguity, aligning stakeholders, and helping teams move from uncertainty to a shared direction.
Designing for business growth
Design decisions should support business goals. Whether improving customer acquisition, increasing feature adoption, or enabling new revenue opportunities, I focus on creating measurable impact.
I like exploring how AI can support users without taking control away from them. My focus is on transparency, confidence, and thoughtful human-AI collaboration.
About me
Over the past 8 years, I’ve designed products across B2C and B2B, from consumer growth journeys to complex enterprise platforms and AI-powered experiences. At Gabi, I redesigned a sensitive-data flow that increased Profile-to-Sold conversion by 25%, and led prototype work that supported partner demos ahead of the company’s $320M acquisition by Experian.
For the last 5 years at Outreach, I’ve worked on complex, data-dense systems used by sales teams every day. I’ve helped reshape the core CRM experience, led AI-powered product initiatives, and designed Purposeful Duplicates, an enterprise capability tied to an estimated $30M ARR opportunity.
I’m at my best in ambiguous problem spaces, connecting product strategy, systems thinking, and visual craft to turn complexity into products that feel clear and simple.
See what people I’ve worked with say about working with me.