Dymitr Korlotian

I simplify complex products.

Over the last 8 years I've designed AI, Revenue Orchestration, CRM and Marketplace products, helping companies improve conversion, unlock new revenue opportunities, and build enterprise software people actually enjoy using.

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What I bring to your team

Making complex products feel simple

Growing products naturally become more complex over time. I enjoy untangling workflows, simplifying information architecture, and helping powerful products remain approachable as they evolve.

Turning insights into product decisions

Great design starts with understanding users. I combine user research, product analytics, customer feedback, and experimentation to identify opportunities and validate decisions throughout the product lifecycle.

Working through ambiguity

Some of the best product opportunities begin without a clear brief. I enjoy bringing structure to ambiguity, aligning stakeholders, and helping teams move from uncertainty to a shared direction.

Designing for business growth

Design decisions should support business goals. Whether improving customer acquisition, increasing feature adoption, or enabling new revenue opportunities, I focus on creating measurable impact.

Making AI understandable and trustworthy

I like exploring how AI can support users without taking control away from them. My focus is on transparency, confidence, and thoughtful human-AI collaboration.

Making complex products feel simple

Growing products naturally become more complex over time. I enjoy untangling workflows, simplifying information architecture, and helping powerful products remain approachable as they evolve.

Turning insights into product decisions

Working through ambiguity

Some of the best product opportunities begin without a clear brief. I enjoy bringing structure to ambiguity, aligning stakeholders, and helping teams move from uncertainty to a shared direction.

Designing for business growth

Design decisions should support business goals. Whether improving customer acquisition, increasing feature adoption, or enabling new revenue opportunities, I focus on creating measurable impact.

Making AI understandable and trustworthy

I like exploring how AI can support users without taking control away from them. My focus is on transparency, confidence, and thoughtful human-AI collaboration.

Case studies

The interesting work usually starts before there’s a clear brief. These case studies explore how I question assumptions, untangle complex systems, align teams around a direction, and carry ideas from ambiguity to measurable outcomes.

Account experience: designed for the AI era

Outreach.ai, 2026 · UX for AI · Web

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Activity Timeline: engagement you can read

Outreach.ai, 2026 · Data viz · Web

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Purposeful Duplicates 2.0: preventing churn, winning new business

Outreach.ai, 2024 · Data modeling · Web

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White Label: one system, any partner's brand

Gabi.com, 2021 · Design system · Mobile

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Prefill: designing around sensitive data

Gabi.com, 2020 · Growth · Mobile

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Built with AI

AI isn’t a destination, it’s becoming part of the design process. I constantly experiment with new tools to understand what genuinely improves the way I work, from rapid prototyping and visual exploration to code, automation, and content.

GoneFishing · Vacation management

2025 · Internal tooling · Lovable

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HappyLayers.app · Operating system for design managers

2026 · Side Project · OpenCode

Launching soon

Visual design

Visual craft is a core part of how I design, not a final layer added at the end. This collection brings together shipped commercial work and independent explorations across interfaces, interaction patterns, visual systems, and emerging technologies.

Selected work

Web · Mobile · AI

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About me

Over the past 8 years, I’ve designed products across B2C and B2B, from consumer growth journeys to complex enterprise platforms and AI-powered experiences. At Gabi, I redesigned a sensitive-data flow that increased Profile-to-Sold conversion by 25%, and led prototype work that supported partner demos ahead of the company’s $320M acquisition by Experian.

For the last 5 years at Outreach, I’ve worked on complex, data-dense systems used by sales teams every day. I’ve helped reshape the core CRM experience, led AI-powered product initiatives, and designed Purposeful Duplicates, an enterprise capability tied to an estimated $30M ARR opportunity.

I’m at my best in ambiguous problem spaces, connecting product strategy, systems thinking, and visual craft to turn complexity into products that feel clear and simple.

Enough from me. Here’s what other people say.

See what people I’ve worked with say about working with me.

Read testimonials

Looking for a Senior Product Designer?

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Kraków · Poland · UTC+2 · Open to remote

06:45:49